[Law Issue] Hyojung Shin Publishes Op-Ed on "Legal Risks of Influencer Medical Marketing"

Hyojung (Kelly) Shin, Managing Partner of SOMA Law Group, has contributed an op-ed titled "Influencers and Medical Service Act Violations" to Law Issue, a prominent news outlet in Korea.

In this article, Ms. Shin addresses the growing trend of social media influencers posting reviews of treatments and procedures (often claimed as "paid by myself"). She warns that under Korea's strict Medical Service Act, medical advertising is the exclusive domain of licensed medical professionals. Consequently, even non-sponsored posts by influencers can lead to criminal liability if they contain treatment testimonials or patient inducement elements.

This piece highlights SOMA's expertise in navigating the complex regulatory landscape at the intersection of the Healthcare and Entertainment industries.

[Read the full article]

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